The digital transformation of companies is a subject that is on the table of most CEOs in the world regardless of the size and budget of their organizations, Chile is no exception.
Recently, Corfo, the Santiago Chamber of Commerce (CCS) and the PMG consultancy have launched the fourth version of the Digital Transformation Index (ITD), calling on locally established SMEs and large companies to participate.
Via an online survey, they will answer questions related to the five dimensions that make up the indicator: leadership towards digital; digitization vision and strategy; ways of working, people and digital culture; digitization of processes and decision making; and technology, data management and digital tools.
In the words of Corfo Executive Vice President Pablo Terrazas, “Chilean SMEs were the ones that most increased the use of technologies during the pandemic, compared to OECD countries.
Digitization is one of the key axes that we have been promoting at Corfo to move towards an economic reactivation, and this Index will serve as an input so that Chilean companies can redesign and refocus their business strategies, through digital transformation, “he said.
Similarly, referring to the results of the third ITD George Lever, director of the Digital Economy Center of the Santiago Chamber of Commerce, said that among the aspects that drive digital transformation “it is observed that the dimension that drives ITD growth is that of ‘Digitization of processes and decision making’ , with an increase of eleven points, due to the need that companies have experienced to stay operational during the health crisis, which has promoted teleworking practices and the more intensive use of technologies already available in companies to digitize their processes, “he said.
The facet “Forms of work, people and digital culture” with a growth of eight points was second in importance, since the labor conventions of SMEs and companies quickly adapted to the automation of protocols and teleworking.
The study also shows that the increase in the virtual maturity of the organizations was not homogeneous, but rather proportional to the level of discernment they had prior to the pandemic.
“The research shows us that teleworking and the ability to adapt to a remote style, has been a consequence of the effects of the pandemic . In this way, one out of every two workers on average has been in telework mode, being a practice that three out of four companies seek to maintain post-pandemic.
The highest proportion of workers in this scheme is found in micro-enterprises, the Metropolitan Region and the services sector, “said Claudio Parraguez, partner of PMG.
Analyzing the data according to the size of the firms, it is found that the largest ones had their scores significantly increased, reaching an ITD of 59 points, advancing eleven units compared to 2019. Meanwhile, the smaller ones also registered increases in their ITD reaching 49 points for micro and 51 points for SMEs.
Here are some examples of corporations present in Chile that are listed as “most digitized.” Paris Stores : they have several branches, it is one of the department stores that stands out for being permanently innovating in the establishment of cybernetic instruments and services, improving and strengthening its relationship with customers, collaborators and suppliers.
An example of this is the 24-hour express delivery service that it offered in the metropolitan area at the end of 2020 for online buyers, according to the Chócale publication.
Anglo American : The multinational miner also took advantage of digital resources to create an app with sensors that gives workers and experts a complete and real-time view of what is happening inside the mines, while the activities are carried out.
Although for now it is a simple version, in the future it could enhance its usefulness with artificial intelligence to create advanced simulations and anticipate possible scenarios, says the Chilean Mining site.
Unilever : this company, owner of brands such as AX, Hellmann’s, Knorr, among others, also managed to position itself in the 2019 ranking thanks to the implementation of ideas that helped it better understand its consumers and optimize its internal work.
Among the actions that it carried out as part of its computerization terminology we find: Automation of methods in product manufacturing. Development of more personalized marketing strategies, through data obtained from its technological channels. Activations with virtual reality. Strengthening of e-commerce.
Finally, the multinational consultancy “everis” born in Spain and settled in Chile in the 2000s, today belonging to the NTT DATA group, published together with the Fundación País Digital and Mujeres Empresarias, a book entitled “Digital Transformation in Chile: En first person ” , in which through interviews with local managers they relate how they face digitization.
Executives of 56 Chilean and foreign companies active in the country, contacted between December and May 2021, are united in their interest in keeping their clients competitive and buoyant, introducing new technologies, improving operations, making good use of their resources and accessing to latent markets that help them survive and maintain themselves.
In conclusion, let’s say that the changes in the direction of automation of industries and businesses in general in Chile and other latitudes of the planet, are not only a matter of sustainability in which we satisfy current needs without compromising those of the future, but also, to optimize its financial role and practices.